Being Thankful this Holiday Season

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After 20 years in this amazing industry of Fitness, Ellie and I have so many reasons to be thankful.  With our busy lives, between running our business and managing 3 kids crazy schedules (Maggie is now 14 and James and Evie are 10), it is hard to step back and really consider all that we have to be thankful for.
Teamwork– with an amazing and dedicated team of professionals, who are not only passionate, but welcoming and understanding of all fitness and athletic levels.  This team makes daily sacrifices in their times and energy to make our business go and our clients find success.   Without our dedicated team, we would just be a bunch of fitness equipment in a stale room.  Instead, one can feel the energy and enthusiasm in the room, just by watching our team go about their business.  I am tremendously thankful for them.  This appreciation extends to all those working behind the front lines, in our business offices, to make sure we operate efficiently.
I am thankful that we have created “Blurry Lines“- the professionalism and knowledge of our team allows us to blur the lines between therapy and performance.  Please don’t get me wrong, we understand our scope, that is part of having the knowledge to know when to refer to a physician or PT.  But I am so thankful that our team pursues higher education such as the Postural Restoration Institute so we can bridge the gap between therapy and return to optimal performance, whether an older adult who just had a joint replacement, or an athlete coming off an ACL injury.  It is so rewarding to see a client get back to 100%!
Not being part of a “its all about me” world–  The fitness industry if full of “look-at-me” businesses.  Many times they reflect their personal goals onto their clients, without really thinking about what the client wants or needs.  Humility has been replaced by over-inflated egos driven by “likes” and “shares”, conversely, not getting those “likes” and “shares” might lead to lower self-esteem.  We (Ellie and I)  have shied away from social media simply because we believe our lives are built around many great people- from amazing committed clients/co-workers, supportive friends and family.  However, it is easy to get sucked into social media and we do need it to promote our business responsibly.  Maybe it is a perspective after 20 years in business, raising a family and being part of our great NF/AR community.  We know our business is built around a we-centric approach, not a me-centric approach.
The Number 18–  The number 18 is very important to me this year as it represents 18 years of marriage for Ellie and I (on Monday the 27th).  I can guarantee that without Ellie, I wouldn’t have had a shot at being blessed with so many great things over our lives together.  My family fills my heart each and every day.  She is the foundation, of not only our family, but also all things NutriFormance.
We wish you and yours a fabulous holiday season filled with family, fitness and fun.  As I did this am, maybe try and sneak a little time to reflect on all you have to be appreciative of and put it on paper.
Sincerely, Dale
 

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Brock Telfer
Brock Telfer
May 10, 2021.
This is my new favorite gym, it’s exactly what I was looking for! I would highly recommend Los to anyone, the atmosphere is so motivating!
Weldon Bush
Weldon Bush
April 9, 2021.
I have been at Strongside for close to two months. I have never been in a workout environment that feels so supportive and encouraging. I highly recommend Nutriformance for everyone who is looking for a place to belong.
Vickie Sabin
Vickie Sabin
March 18, 2021.
This is the best lifters gym I've ever been to. There is an almost overwhelming amount of equipment on the upper level.
Warren Hogsett
Warren Hogsett
September 18, 2020.
I like the variety of exercises and intensities, but my favorite part is the technology that allows me to hold myself accountable for my effort and performance.
Joseph Acevedo
Joseph Acevedo
August 17, 2020.
Great local gym. Lots of weights and machines, friendly staff, and not too crowded.
Kate Gebken
Kate Gebken
August 14, 2020.
I am so happy I know this place is here now! I booked a massage with Alexis, I had been in need of one desperately from working at home in the wrong chair for the past few months. She was so kind and intuitive and really knew the exact areas to address. I feel like a new person now, one of the best massages I have ever had! I didn't know they offer pilates here as well and the studio is gorgeous. The atmosphere was great and very clean. I will definitely be back soon!
Mackenzie Hendrickson
Mackenzie Hendrickson
July 24, 2020.
I couldn’t recommend Alexis (massage therapist) enough. She is kind, professional and knowledgeable every time I see her. She makes me feel comfortable and is mindful of aches and spots on my body that might need more or less attention. I feel so relaxed every time I leave and never want the massages to end. She’s great and I highly recommend her!
brian jones
brian jones
July 16, 2020.
The reopening protocols that Nutriformance have implemented are identical to those we are currently using in the professional sports world and my confidence is such that I am completely comfortable bringing my 8- year old son in on a weekly basis to continue his training. The awareness of the staff and their sensitivity to our current health situation are of the utmost priority, based on my observations over the last couple of weeks. If you are an athlete looking to gain a competitive edge over your opponents, a young athlete trying to refine your basic athletic qualities or an adult just looking to stay healthy - I would make Nutriformance my first call. Brian Jones Goalkeeping Coach Saint Louis FC USL Championship
lisa bernstein
lisa bernstein
July 15, 2020.
Clean and professional. Could not ask for better trainers, Pilates instructors, and staff. Great massages !