Our History

NutriFormance was co-founded by Ellie and Dale Huff with the goal of blending nutrition coaching and personal training to help our clients reach their fitness goals. Beginning in 1997 with a handful of clients and an office in a basement of a fitness equipment retailer we provided in-home personal training and nutrition coaching for weight management and general fitness. In our 14th year, we have grown to a 14,000 square foot fitness facility, provided over 500,000 service hours for our awesome clients, and have expanded our niches to include corrective and therapeutic exercise and performance enhancement for life and athletics. We have expanded the services we offer to include: massage therapy, group fitness, hybrid small group personal training, private pilates, full-service fitness memberships in addition to personal training and nutrition coaching.

The underlying consistent theme throughout our existence has been hiring great co-workers, giving them the freedom to use their knowledge and creativity, striving to stay on the forefront of our industry, weed through the fitness gimmicks and fads to stay true to ourselves, and to consult with our clients to foster strong relationships and work together to attain their fitness goals.

Without a dedicated clientele committed to their personal fitness we would have never made it out of that basement in 1997. We don’t forget our roots and know that we have to work harder than ever to stay progressive in this great industry. We are St. Louis natives, working hard to run a small business, staying involved in our community, and supporting the fitness endeavors of the St. Louis community. We appreciate the opportunity to help you toward your fitness goals!